Ailuna joins 1% for the Planet

Ailuna is proud to have joined global environmental protection movement, 1% for the Planet. We are dedicated to making as much of an impact as possible, and taking this step enables us to be part of a globally-recognised organisation that helps businesses and individuals to give back. 

5 minutes to read

What is 1% for the Planet?

1% for the Planet was created in 2002 by Patagonia founder Yvon Chouinard and Craig Mathews, founder of Blue Ribbon Flies. Their aim was to build a global movement that inspires individuals and businesses to protect the planet and the futures of everyone and everything living on it.

Fast-forward 19 years and 1% for the Planet has helped support environmental nonprofits to the tune of over $280 million. 

Why is this so important?

It’s no secret that climate change is an issue that is escalating year-on-year. We believe that every single one of us has the responsibility to do something, however small, to make a difference. If we all pull together now, there is still hope for a bright future for all of us and for the Earth.

What does 1% for the Planet membership involve?

By joining 1% for the Planet, we commit to donating at least 1% of our annual revenue (not profit) to environmental nonprofit organisations that have been approved by 1% for the Planet.

It also gives us accountability – to every other 1% for the Planet member and to you, our users, that, regardless of our company’s performance (we donate 1% of our revenue whether we make a profit or not), we will always be doing something to give back.

Why did Ailuna decide to join 1% for the Planet?

We were shocked to find out that only 3% of total philanthropy supports environmental causes. Ailuna’s core purpose is to help individuals to build habits that benefit them and the planet, but we know our impact can’t simply be measured by the actions of Ailuna users. Our own habits as a business are a key part of making sure we can have as much of an impact as possible.

1% for the Planet gives us the opportunity to seek out and support causes that are aligned with our own values, connect with other businesses and individuals to help amplify their stories, and accountability. By committing to donating at least 1% of our annual revenue (not profit), we know that we’re on our way to building a movement within a movement, and every one of our users will be a part of it.

Ailuna co-founder Helene Rønning said “We are so excited to join the 1% for the Planet family and we’re looking forward to seeing the collective impact Ailuna and all of its users can have in our mission to look after the future of our planet.”

Find out more

If you are an individual or organisation that is interested in making an impact, you can learn more about 1% for the Planet by watching the video below and visiting their website.